Dose, jelly vodka

Shot is the ultimate “party” drink. Let’s be honest, a shot is typically what you drink when you’re in group and having some fun. A beer can be a solely pleasure, but a “shot” not. Here’s a idea that is fun, but somehow a little dark at the same time. We’re convinced that the target will respond to this approach. In the next pages, you’ll see how concept, packaging and branding come together to create a unique brand experience.

The challenge: create a brand for a jellow vodka. Needed: concept, brand name, packaging. Win 2nd place.
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